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who just want to
get on with it.

We're a small team of highly experienced executives. We help you define. We teach what's worth knowing. We create impossible content. We build things.

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reassuringly intelligent.
✦ today's ai news, from aida · 13 Oct 2026
past days →

things you should
know.

Marked fine

Two governments, one idea: somebody outside the lab should look before the public finds out the hard way. But a safety check the client got to edit first is a press release, so the question for any ai you buy is who checked the checkers.

  1. 01Australia's ai committee wrote to the Prime Minister, and his office edited it first
  2. 02UK says its AI Security Institute tests frontier models before they are released
  3. 03HCLTech and Anthropic sign a global partnership, with a dedicated Anthropic unit
  4. 04SWI Group raises €800 million for ai compute in Europe and the US
more: all 5 stories →

four things,
properly.

Most ai advice is either too complicated or over-promises. We aim for the reassuring middle: useful, honest, delivered. The model is straight forward. The hard part is what surrounds it. So that's where we work.

how we work.

senior people.
efficient engagements.
plain english.

Understand

Discovery sprint to find the actual leverage point. Not a 90-page report.

Prototype

Working concept in days not weeks. We'd rather show than tell.

Operate

deliver, train, measure. We hand it to you when it's stable.

Review

Post delivery check-ins, optional. Most clients don't need them.

things we've
built.

a baillie.ai product
aida.
Aida standing beside her live workspace: a video call with her and a plan for a product launch

The colleague you can get on with.

→ meet aida
a baillie.ai product
aigent.
Aigent's workflow canvas: a research brief workflow built from connected agent steps, with the Build Agent chat alongside

Multi-agent runtime. Design, deploy, run. Done.

→ about aigent
a baillie.ai product
campaign.
Campaign's posts dashboard: video and quote posts cut from a media forum's sessions, each waiting to be approved or dropped

The editorial team you wish you had, with the control you need.

→ about campaign
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